A product nobody wants is the most expensive thing in insurance.

“Ninety helped us innovate our private medical insurance acquisition journey by putting our customers in control of product and journey design. The process was exhilarating, the pace of delivery unprecedented, and Ninety’s expertise was impressive.”

“The challenge with innovation is to go from idea (that’s the easy part) to execution (that’s where so few ideas land!). With Ninety we found the perfect partner to develop a rigorous process around our Cube risk management innovation concept.”

“What I valued most about Ninety was that they helped us embed a process that was Agile, iterative, customer-centric, creative and collaborative. We have achieved so much, so quickly, with their help.”

“The progress we made in exploring new ideas, not least because Ninety brought customers into the room with us, far exceeded our expectations.”

“Ninety and Hiscox worked together to develop our next generation of personal lines products. Ninety brought a structured process, an external perspective, and user-centric evaluation at every stage. A really enjoyable experience, and several high-potential ideas.”

“The greatest value of the initiative is not necessarily the final solution that emerged, but the methodology itself. The Ninety approach ensured that the team never lost focus, providing a consistent and structured framework throughout the entire process. It helped move from problem identification to opportunity validation in a disciplined way, enabling evidence-based innovation decisions while minimizing investment risk. It is a good example of how to combine customer-centricity, experimentation and business rigor when exploring new growth opportunities.”

“Ninety have a deep understanding of the challenges and opportunities in insurance and the reality of building disruptive propositions amidst that. They have a solid innovation framework and ensure that their work is not just creative on paper but also viable in delivery.”

“Engaging with the customer provided unbelievable value for the organisation and the process. Ninety helped us in setting up a successful insurance innovation process and culture in our Innovation Foundry.”

“We worked with Ninety because they brought a wealth of innovation expertise and they creatively market tested new risk management solutions with new audiences. Their skills and knowledge were complementary to our own and they showed themselves to be valuable innovation partners.”

“Ninety brought us an outside-in approach. They put the customers and their needs at the heart, and encouraged us to take small steps, testing and learning as we went.”

“Ninety’s methodology, and their genuine commitment to support Zurich, has yielded high-quality, high-value propositions.”

“Ninety’s second-to-none experience in insurance accelerated AXA Group.”