Idea Pulse

The biggest ideas in insurance.

Idea Pulse is our annual read of what the global insurance industry actually built last year. Every line of business, every type of innovation, reviewed independently. You'll leave with one verdict: the industry isn't short of ideas. It's short of consequential ones.

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Inside the 2026 report

1000+ innovations from the past year, analysed.

Every line — from Commercial and Personal P&C, to Life, Health, Lloyd's & Specialty, and Reinsurance — scored independently across ten insurance-specific innovation types.

Evidence-based opinions, not vibes.

Why trust us?

Not commentary — the work itself.

Most insurance "trend reports" recycle vendor surveys. Idea Pulse comes off the back of 15 years and 500+ innovation projects with 60+ carriers.

We're not commentators; this is the work we do. So we don't just tell you what's new — we tell you what's consequential, and what you should take from it.

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Idea Pulse 2026. Free.

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Ninety OS

Years of insights, always on.

Idea Pulse is a once-a-year snapshot. The live version runs inside Ninety OS — a continuously updated data asset our AI partner, Nia, draws on.

So the guidance on your own projects reflects the market as it moves, not just where it stood last year.

Find out more

The biggest ideas in insurance.

1000+ innovations from the past year, analysed.

Not commentary — the work itself.

Idea Pulse 2026. Free.

Years of insights, always on.

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