Free to download.
A tool that helps teams to describe and review new insurance ideas and propositions.
This helps with understanding user needs and motivations towards an insurance product.
A framework for identifying and assessing an idea's most critical assumptions.
Enables teams to fully articulate three fundamental aspects of developing an idea.
This helps businesses design products or services to better meet customer needs.
A tool for evaluating ideas based on customer value versus implementation effort.
Aids a systematic approach to testing unvalidated ideas and mitigating launch risks.
This helps understand the wider context of the customer outside of just product interaction.